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From Jayski:
Action Brand to be brought back: Motorsports Authentics announced the re-launch of the Action Racing Collectables (ARC) brand for its core line of die-cast. Joining Motorsports Authentics' President and CEO Mark Dyer today at the press event at Bristol Motor Speedway was Action Performance founder Fred Wagenhals as well as several current and former Nextel Cup Series drivers that are distinguished as the top 10 die-cast producers of all-time. Launched in 1993, ARC was the flagship brand of Action Performance Companies, known now as Motorsports Authentics, and was developed with four guiding elements: developing and maintaining exclusive licenses with top drivers, manufacturing controlled quantities, streamlining distribution and demanding high quality products. Motorsports Authentics' reintroduction of the Action brand to its die-cast line leaves no doubt that the company is "Still the Choice of Champions."
"Action is one of the great brand names and traditions in the history of NASCAR merchandise," Dyer said. "We are excited to bring back this terrific brand by popular demand and appreciate the involvement of Action founder Fred Wagenhals in helping design our 2008 product line. Our Action motto for 2008 rings true as we certainly are 'Still the Choice of Champions.'" Motorsports Authentics markets and distributes its line of die-cast and other product through a variety of channels including its Authorized Dealer network, the Racing Collectables Club of America (RCCA), QVC, GoRacing.com, Trackside at racing events, direct corporate promotions, mass retail and department stores, specialty dealers and select online retailers. Fans and collectors expecting and demanding the highest quality product can look for Action-branded die-cast beginning in 2008.(
Action Brand to be brought back: Motorsports Authentics announced the re-launch of the Action Racing Collectables (ARC) brand for its core line of die-cast. Joining Motorsports Authentics' President and CEO Mark Dyer today at the press event at Bristol Motor Speedway was Action Performance founder Fred Wagenhals as well as several current and former Nextel Cup Series drivers that are distinguished as the top 10 die-cast producers of all-time. Launched in 1993, ARC was the flagship brand of Action Performance Companies, known now as Motorsports Authentics, and was developed with four guiding elements: developing and maintaining exclusive licenses with top drivers, manufacturing controlled quantities, streamlining distribution and demanding high quality products. Motorsports Authentics' reintroduction of the Action brand to its die-cast line leaves no doubt that the company is "Still the Choice of Champions."
"Action is one of the great brand names and traditions in the history of NASCAR merchandise," Dyer said. "We are excited to bring back this terrific brand by popular demand and appreciate the involvement of Action founder Fred Wagenhals in helping design our 2008 product line. Our Action motto for 2008 rings true as we certainly are 'Still the Choice of Champions.'" Motorsports Authentics markets and distributes its line of die-cast and other product through a variety of channels including its Authorized Dealer network, the Racing Collectables Club of America (RCCA), QVC, GoRacing.com, Trackside at racing events, direct corporate promotions, mass retail and department stores, specialty dealers and select online retailers. Fans and collectors expecting and demanding the highest quality product can look for Action-branded die-cast beginning in 2008.(
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