Diecast Crazy Forums banner
1 - 11 of 11 Posts

·
Premium Member
Joined
·
24,080 Posts
Discussion Starter · #1 ·
federal judge on Friday ruled that AT&T can replace a Cingular logo with its own on a NASCAR race car, following its absorption of the Atlanta-based wireless company. The decision marks an important victory for AT&T. The company sued NASCAR in March, alleging that the racing organization improperly prevented AT&T from putting its brand on the #31 car driven by Jeff Burton.The vehicle currently is branded for the former Cingular Wireless. AT&T took control of Atlanta-based Cingular in late December and is in the process of shedding the Cingular name. NASCAR objected to AT&T's proposal for adding its logo to Burton's stock car. The racing organization cited a deal with Sprint Nextel, which holds the title sponsorship for NASCAR's top racing series. NASCAR said its agreements with Sprint Nextel prohibit the addition of other telecommunications companies as sponsors. Judge Marvin Shoob, of the U.S. District Court in Atlanta, ruled that AT&T would be likely to win the case. He agreed with AT&T's argument that a change in brands is allowed under a grandfather clause that was put in place to protect Cingular, despite Sprint Nextel's deal with NASCAR.(Atlanta Journal-Constitution)
UPDATE: been told the AT&T-branded car is scheduled to make its debut tomorrow at the All-Star Challenge race in Charlotte, NC.
NASCAR Statement Regarding Today’s Court Decision: NASCAR is disappointed with today’s ruling but will continue to provide a sponsor friendly environment for the industry and its partners. NASCAR is currently weighing any and all options for appeal of today’s decision. Meanwhile, NASCAR will continue to protect the industry from actions designed to interrupt a business model which has been beneficial to all. It is important to understand that Sprint Nextel is a cornerstone sponsor that benefits the entire industry by way of its contribution to the championship point’s fund, technology bringing fans closer to the sport, and its massive marketing and advertising campaigns.(NASCAR PR)(5-18-2007)



from Jayski.com
 

·
#1 "BLANIAC"
Joined
·
20,242 Posts
They could almost use the same paint scheme as the Lennox car, and just change the logos.
 

·
Premium Member
Joined
·
2,126 Posts
At least they eliminated the COLLUSION from Nextel / Sprint!!!!
 

·
Registered
Joined
·
5,883 Posts
Sports page will read on Sunday Jeff Burton in the #31 RCR AT & T chevy wins the nextel all star race !! Now that would just (KIll Bill) France or Brian. Now that would be funny!
 

·
#1 "BLANIAC"
Joined
·
20,242 Posts
Well, he did well. BTW, the law suit isn't settled, the only thing that was ruled was the Judge ruled against the injunction that NASCAR got to stop them from running the scheme until a Judge makes a final decision. They will be able to run the scheme now until a final decision is rendered.
 
1 - 11 of 11 Posts
Top