Diecast Crazy Forums banner

1 - 8 of 8 Posts

·
Premium Member
Joined
·
7,778 Posts
Discussion Starter · #1 ·
ST. LOUIS AND DAYTONA BEACH, FLA. – Budweiser and Daytona International Speedway today announced the beer brand will take on an enhanced role in NASCAR’s season opening festivities.
Beginning with the 2013 season, Budweiser will become the official title sponsor of Speedweeks –the ten-day stretch of stock-car races from the Shootout to the Daytona 500®. Budweiser also will secure entitlement of the Budweiser Duel at Daytona, two 150-mile qualifying races that determine the starting lineup for the Daytona 500. These enhancements to Budweiser’s partnership with DIS will replace the brand’s existing entitlement of the season-opening, non-points Shootout.
“Speedweeks at Daytona International Speedway marks the official start of the NASCAR season, and the opportunity to expand our presence throughout the ten-day event puts Budweiser even more in the thick of it all,” said Brad Brown, vice president of sports & entertainment marketing, Anheuser-Busch. “The Shootout has been an important element of our NASCAR program for 34 years, but this opportunity to enhance our partnership makes Budweiser even more relevant to our consumers as well as the fans of the Daytona 500.”
As part of the sponsorship, Budweiser will also receive the presenting sponsorship of the Daytona 500 pre-race broadcast show. The brand will also receive increased access for consumer hospitality events, including naming rights to the 5th Turn hospitality area throughout Speedweeks.
“Budweiser is the longest running active partner with Daytona International Speedway and we are incredibly excited to enter this new chapter with them in 2013,” said Daytona International Speedway President Joie Chitwood. “The opportunities created by this enhanced partnership are compelling and our fans will benefit the most. The intensity and fun atmosphere that Budweiser brought to the Shootout for so many years will be taken up several notches as they assume a much broader role during Speedweeks and ‘The Great American Race.’ ”
Budweiser to Sponsor Speedweeks and Duel At Daytona Beginning in 2013 - Daytona International Speedway

I'm confused. Jayski's says "No more Budweiser Shootout". Didn't NASCAR just announce the new(old) qualifying rules for the 2013 Shootout?
 

·
NASCARFan
Joined
·
1,324 Posts
ST. LOUIS AND DAYTONA BEACH, FLA. – Budweiser and Daytona International Speedway today announced the beer brand will take on an enhanced role in NASCAR’s season opening festivities.
Beginning with the 2013 season, Budweiser will become the official title sponsor of Speedweeks –the ten-day stretch of stock-car races from the Shootout to the Daytona 500®. Budweiser also will secure entitlement of the Budweiser Duel at Daytona, two 150-mile qualifying races that determine the starting lineup for the Daytona 500. These enhancements to Budweiser’s partnership with DIS will replace the brand’s existing entitlement of the season-opening, non-points Shootout.
“Speedweeks at Daytona International Speedway marks the official start of the NASCAR season, and the opportunity to expand our presence throughout the ten-day event puts Budweiser even more in the thick of it all,” said Brad Brown, vice president of sports & entertainment marketing, Anheuser-Busch. “The Shootout has been an important element of our NASCAR program for 34 years, but this opportunity to enhance our partnership makes Budweiser even more relevant to our consumers as well as the fans of the Daytona 500.”
As part of the sponsorship, Budweiser will also receive the presenting sponsorship of the Daytona 500 pre-race broadcast show. The brand will also receive increased access for consumer hospitality events, including naming rights to the 5th Turn hospitality area throughout Speedweeks.
“Budweiser is the longest running active partner with Daytona International Speedway and we are incredibly excited to enter this new chapter with them in 2013,” said Daytona International Speedway President Joie Chitwood. “The opportunities created by this enhanced partnership are compelling and our fans will benefit the most. The intensity and fun atmosphere that Budweiser brought to the Shootout for so many years will be taken up several notches as they assume a much broader role during Speedweeks and ‘The Great American Race.’ ”
Budweiser to Sponsor Speedweeks and Duel At Daytona Beginning in 2013 - Daytona International Speedway

I'm confused. Jayski's says "No more Budweiser Shootout". Didn't NASCAR just announce the new(old) qualifying rules for the 2013 Shootout?
I think that means that Bud won't be sponsoring the Bud Shootout only. They will sponsor the duels and present the Daytona 500. I hope to Lord that they WILL NOT name the Daytona 500 the Bud 500(that will really confuse things since Bristol had the sponsor for its fall races in the early 90's.
 

·
Diecast CraZy
Joined
·
1,979 Posts
ST. LOUIS AND DAYTONA BEACH, FLA. – Budweiser and Daytona International Speedway today announced the beer brand will take on an enhanced role in NASCAR’s season opening festivities.
Beginning with the 2013 season, Budweiser will become the official title sponsor of Speedweeks –the ten-day stretch of stock-car races from the Shootout to the Daytona 500®. Budweiser also will secure entitlement of the Budweiser Duel at Daytona, two 150-mile qualifying races that determine the starting lineup for the Daytona 500. These enhancements to Budweiser’s partnership with DIS will replace the brand’s existing entitlement of the season-opening, non-points Shootout.
“Speedweeks at Daytona International Speedway marks the official start of the NASCAR season, and the opportunity to expand our presence throughout the ten-day event puts Budweiser even more in the thick of it all,” said Brad Brown, vice president of sports & entertainment marketing, Anheuser-Busch. “The Shootout has been an important element of our NASCAR program for 34 years, but this opportunity to enhance our partnership makes Budweiser even more relevant to our consumers as well as the fans of the Daytona 500.”
As part of the sponsorship, Budweiser will also receive the presenting sponsorship of the Daytona 500 pre-race broadcast show. The brand will also receive increased access for consumer hospitality events, including naming rights to the 5th Turn hospitality area throughout Speedweeks.
“Budweiser is the longest running active partner with Daytona International Speedway and we are incredibly excited to enter this new chapter with them in 2013,” said Daytona International Speedway President Joie Chitwood. “The opportunities created by this enhanced partnership are compelling and our fans will benefit the most. The intensity and fun atmosphere that Budweiser brought to the Shootout for so many years will be taken up several notches as they assume a much broader role during Speedweeks and ‘The Great American Race.’ ”
Budweiser to Sponsor Speedweeks and Duel At Daytona Beginning in 2013 - Daytona International Speedway

I'm confused. Jayski's says "No more Budweiser Shootout". Didn't NASCAR just announce the new(old) qualifying rules for the 2013 Shootout?
I think they meant that Budweiser will not sponsor the Shootout anymore.
 

·
Premium Member
Joined
·
7,778 Posts
Discussion Starter · #5 ·
I think that means that Bud won't be sponsoring the Bud Shootout only. They will sponsor the duels and present the Daytona 500. I hope to Lord that they WILL NOT name the Daytona 500 the Bud 500(that will really confuse things since Bristol had the sponsor for its fall races in the early 90's.
That's a possibility. When I read it, I didn't take it that way but now that you've said this, I can see where that could be what they mean. Kind of misleading and confusing the way they worded things.

They CANNOT rename the Daytona 500, that would suck!
 

·
2 x Pick One Champion 2012, 2015
Joined
·
1,227 Posts
the new rule for qualifying for the shootout is based on pole winners and past winners of the shootout. Coors sponsors the poles, so makes since not to be called the Bud Shootout
 

·
Registered
Joined
·
594 Posts


That's a possibility. When I read it, I didn't take it that way but now that you've said this, I can see where that could be what they mean. Kind of misleading and confusing the way they worded things.

They CANNOT rename the Daytona 500, that would suck!
I think the shootout will be sponsored by someone else (maybe Gatorade will move over from the duels?), they will have the Budweiser Duels, and they won't rename the Daytona 500 so I'm sure it will be the Daytona 500 presented by Budweiser.
 
1 - 8 of 8 Posts
Top