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The NASCAR Cup Series Daytona 500 delivered a 6.6 rating and 11.9 million viewers on FOX Sunday afternoon, per Nielsen fast-nationals — flat in ratings and up 5% in viewership from last year (6.6, 11.4M) but down 14% and 11% respectively from 2015 (7.7, 13.4M). Those figures could still change when the final nationals are released tomorrow.
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Though ratings were flat overall, Sunday’s race did post growth in key demographics — including an uptick among adults 18-49 (from 2.7 to 2.8). Ratings hit a four-year high among adults 18-34, rising 13% from 1.6 to 1.8. In addition, the five percent bump in viewership ended a streak of 12 straight Cup Series races to decline year-over-year.

Read the other less-important details here: Daytona 500 Ratings Among Lowest Ever Despite Viewership Bump — Sports Media Watch
 

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I guess NASCAR is going to attribute that to their stupid "Happy Daytona Day" commercial.
 
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