My understanding is that Dodge agreed to cutback their sponsorship visability, to allow other primary sponsers to be featured on the GE cars. Bud on Kahne and Best Buy on Sadler. I would assume that that would be considered his primary sponser, as is Bud on Kahne's. Dodge is an associate on all of the cars. I had heard who was on the #10, but at the moment, it slips my mind.