Ethel M logo debuts on no. 18 racecar;Las Vegas native and reigning NASCAR Sprint Cup Series Champion™ personally handpicks his favorite pieces for the special edition box
Henderson, Nev. –Ethel M® Chocolates, a division of Mars, Inc., partners with Las Vegas native son and 2015 NASCAR Sprint Cup Series Champion, Kyle Busch, in conjunction with its NASCAR partnership, to unveil the Kyle Busch Chocolate Collection. The chocolatier’s famous name is also featured on Busch’s No. 18 racecar, which will be unveiled when NASCAR roars through Las Vegas, March 4-6.
The Kyle Busch Chocolate Collection is a limited 16-piece chocolate assortment featuring Busch’s favorite Ethel M specialties and priced at $29.99. Wrapped in custom NASCAR® branded packaging, the collection is now available for fans to purchase online and at Ethel M locations, including its factory store in Henderson, McCarran Airport boutique and at M&M World on Las Vegas Boulevard.
“We are proud to offer the Kyle Busch Chocolate Collection in honor of our hometown NASCAR hero,” said Oren Young, General Manager, Ethel M Chocolates. “Since Busch drives the No. 18 racecar sponsored by M&Ms, a Mars brand, it is a natural next step for Ethel M to elevate the NASCAR and Mars partnership. This collection captures Busch’s favorite chocolate pieces from our local factory, which include traditional best-sellers, making it a perfect gift for chocolate aficionados and NASCAR fans alike. We look forward to following Busch throughout the season as he defends his championship for the coveted NASCAR Sprint Cup.”
The Kyle Busch Chocolate Collection features a medley of signature pieces including almond butter crisp, dark chocolate sea-salted caramel, coconut delight, solid milk chocolate heart, peanut butter, pecan caramel rapture and vanilla satin crème.
All Ethel M products are made fresh locally in the Henderson, Nev. chocolate factory and are free of artificial preservatives.