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· Legendary Member
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"Effective February 5, 2007 the Minimum Advertised Pricing (MAP) on 2007 1:24-scale Drivers Select cars will increase to $64.95. This applies to all 2007 die-cast ordered on or after the effective date.

We felt the time was right to update the advertised pricing to coincide with the start of the racing season especially considering the increased costs for materials and production, repositioning of die cast in 2007, the re-branding effort, more limited availability of cars and the new packaging which you have seen on your 2007 product DVD. "
 

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Sall7987 said:
increased costs for materials and production, but nowhere do they say how they outsource the labor costs to other countries...sounds like a bunch of crap, but what can you do when they control the diecast market???
I understand the increase in material costs. All the production labor costs are in China. The only increase is shipping costs to get them over the Pacific, but that would only have a slight effect on unit price (I figure they are at a 50%+ Margin for retail sales). So basically, Bruton wanted more money.
 

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Discussion Starter · #9 ·
Yeah, but Action (uh... MA) already makes more money because they cut out the middleman, and it only costs the ******* about $20 for a 1/64 anyway. They already make a killing anyway.
 

· "For once, just shut up"
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I was told this was going to happen by a dealer who is a close friend when the merger happened. The limited availability is going to be tied to the VIN system. If you don't register, eventually you won't be able to buy the top end cars as production will be cut to 1 item less than demand and only VIP customers who pay top dollar will be offered such items. IF dealers are caught selling them on EBAY, the VINS will be tracked and they will be cut out of the loop. It is a bit more complicated than that, but the BIG picture, MA wants all high end merchandise to eventually be sold ONLY trackside at new Nasmalls and via select customer catalogues. WE as consumers will first be ra**d and pillaged, THEN they will burn the village down from my understanding. SO the outlook is bleak for an average collector who buys the cars because they like the driver or root for him.
 

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NEW2 said:
I was told this was going to happen by a dealer who is a close friend when the merger happened. The limited availability is going to be tied to the VIN system. If you don't register, eventually you won't be able to buy the top end cars as production will be cut to 1 item less than demand and only VIP customers who pay top dollar will be offered such items. IF dealers are caught selling them on EBAY, the VINS will be tracked and they will be cut out of the loop. It is a bit more complicated than that, but the BIG picture, MA wants all high end merchandise to eventually be sold ONLY trackside at new Nasmalls and via select customer catalogues. WE as consumers will first be ra**d and pillaged, THEN they will burn the village down from my understanding. SO the outlook is bleak for an average collector who buys the cars because they like the driver or root for him.
well, if it does come to that, then i guess my days of collecting cars will be over. :rollseyes:
 

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from a financial prospectus their ideas make SOME sense, but the solution is typical knee-jerk stupidity. The premis was that at current production, they would get rights and finance from the major team/sponsor and release X# of cars. Some clearly sell a LOT better than others, and no one can really predict what the hot car will always be. So all those extras get warehoused which costs MA money. Then they have to liquidate and release the leftovers to make room for new stock so they essentially "lose" the huge profit margin they were counting on. Then the cycle repeats itself and they are unhappy. SO the obvious solution is jack the prices up and sell ONLY to the people who pay top dollar and follow the rules, and as for the rest of us, grab the ankles boys.

In a bizzare and twisted way the philosophy makes sense, cut the storage and shrink by only serving to the demand minus one. The problem with the theory (beyond the OBVIOUS- screw the little man that put you where you are today) is that I would pay regular fees for a cool car like the mountain dew series etc.. for drivers I would normally not give a hoot and poo about. The big dollar profit is apparently more important, and as we all well know, SOMEONE will buy them.
 

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Just a reminder, Look at all the diecast collectors going to card collecting. Keep jacking those prices and supporting action M/A. The collectors will put you right out of business. I would recommend that the dealers spend their advertising dollars and protest all this crap back at MA before your looking for work at the local card shop. I said this when Action took over the major diecast business and we all are seeing it unfold right in front of our faces. I have actually gone from buying 10-30 1/64th's and 3-10 1/24ths a month for the last 10 years to buying 1-6 1/64th's and maybe 1-3 1/24th's a month this past year. On the other hand I have very few cards before 2003 most are 2005 and up and I tried to complete every press pass set for last year. Where is my money being spent now M/A. You want it earn it!!!! Press pass is taken your business your giving away! The collectors are still spending!

Funny thing is I haven't really noticed that I was doing this until this topic came up. It is just happening and the reality of it is M/A your doing this to us, not that we elected to do this intentionally in the first place!!
 
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