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The Busch Wacker
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9,093 Posts
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Infineon dropping naming-rights deal with Sonoma: Infineon Technologies will not renew its naming rights deal with Infineon Raceway when its deal with Speedway Motorsports Inc. expires in May. SMI indicated in a news release that it is not counting on revenues for 2012 for naming rights for the Sonoma, Calif. track, which hosts a NASCAR Sprint Cup race on its road course in June. The original agreement, signed in June 2002, was reportedly a 10-year, $34.4 million deal. The track was renamed from Sears Point Raceway to Infineon Raceway. Infineon Raceway VP/Marketing & Communications John Cardinale told the SportsBusiness Journal that the speedway is looking for a new naming-rights partner. “There are three or four companies we’re talking to. I wouldn’t say they’re ready to sign, but they’re certainly interested,” he said.(Scene Daily)(3-7-2012)
 

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Premium Member
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24,080 Posts
GOOD! I hated that it was named 'Infineon.' I always called it Sonoma or Sears Point anyway. It sucks that the track loses money... but oh well.
 

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Just CraZy
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20,750 Posts
Its going to a nameing rights thing again, they said it in the article.
 

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58 wins, 4x champ in ARS
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Wonder if Save Mart/Kragen will consider it.
 

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Banned
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i miss when it was called sears point but whatever
 

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My uncle works for Infineon in California, and I was hoping I could get some tickets for the race this year's race. It's too bad they aren't sponsoring the track anymore.

I call it Sonoma, but I did used to refer to it as Infineon until a couple years ago. I think a cool name would be like, "The Road Course in the Vineyard" or something like that, but I'd rather just say Sonoma.
 

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It will always be Sonoma no matter who names it.
I think they should call it "Sonoma Roadcourse sponsored by Whoever is willing to pony up the dough.":confused:
 
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