NASCAR OVERNIGHT RATINGS DECLINE FOR ATLANTA FOR SECOND STRAIGHT WEEK

794 Views 19 Replies 14 Participants Last post by Dale3DaleJr88, Mar 3, 2016

Dale3DaleJr88

Discussion Starter · Mar 1, 2016 (Edited)

Posted by: Joseph Wolkin

For the second straight week, NASCAR Sprint Cup Series television ratings plummeted. According to Sports Media Watch, overnight ratings for the Folds of Honor QuikTrip 500 at Atlanta Motor Speedway declined approximately 27 percent from 2015.
Following a recent trend of decreasing ratings, the Atlanta race, which was broadcasted on Fox, featured a record-low overnight rating of 3.7. Last year, the event tallied in a 5.1 overnight rating.
The decline follows the Daytona 500’s 6.1 overnight rating, which was unexpectedly low. Additionally, it is down from 2014, when NASCAR’s second event of the year was at Phoenix International Raceway, featuring an overnight rating of 4.8.
Atlanta’s overnight ratings are the lowest for the second race of the season since Fox took over as one of NASCAR’s primary television partners in 2001.

http://frontstretch.com/2016/02/29/nascar-overnight-ratings-decrease-atlanta-second-straight-week/

Atlanta Overnight TV Ratings

Continuing a rough start to the season, NASCAR's second race of the season scored its lowest overnight since FOX acquired rights. NASCAR Sprint Cup racing from Atlanta earned a 3.7 overnight rating on FOX Sunday afternoon, down 27% from last year (5.1) and the lowest overnight for the second race of the season since FOX began airing races in 2001. The previous low was a 4.8 for the 2014 Phoenix race. The second race of the season is usually the highest rated outside of Daytona, topping a 6.0 overnight in all-but-one year from 2001 to 2008 and a 5.0 in all-but-two years since. Overnights reached as high as 7.1 for the Auto Club 500 in 2005. For the weekend, NASCAR placed second among sporting events behind Saturday's Warriors/Thunder NBA game on ABC (3.9). Because NBA ratings tend to decline from the overnight to the final, while NASCAR ratings remain stable or increase, the race will likely come out ahead in the final tally.

Jayski

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tf330fan

· #2 · Mar 1, 2016

"The decline follows the Daytona 500’s 6.1 overnight rating, which was unexpectedly low" Unexpectedly low? Really? You think more viewers were going to tune in without Jeff Gordon, Tony Stewart and the most idiotic version of the chase ever conceived. Buckle up buttercups...it's going to get worse.

Reactions: 2

jkarpinski14

· #3 · Mar 1, 2016

If NASCAR is struggling so much without two of the decade's biggest stars, just imagine what they're in for when Junior retires.

Reactions: 1

Firehawk2488

· #4 · Mar 1, 2016

They didn't ask Brian France about the ratings though. His perception is the only correct one, after all.

Reactions: 1

ARosser14

· #5 · Mar 1, 2016

Okay stupid question: does this include live digital viewings? Because with the races all streamed live and the opportunity to view them later on Youtube, they're still getting watched by people who aren't tuning in to the TV broadcast, I just didn't know if the ones that stream it live are included in the rating number.

OutdoorDinsmore

· #6 · Mar 1, 2016

As far as i'm concerned, TV Ratings statistics are like rocket science. Atlanta and race #2 aren't necessarily ratings grabs, and there weren't even fans at the track from what I've heard.

G

· #7 · Mar 1, 2016

Definitely not encouraging stats.

JB993166

· #8 · Mar 1, 2016

I don't think it was due to a bad race. I thought the racing at Atlanta was the best I had seen in a while, with all the different leaders, tire fall off, and long green runs. It truly reminded me of the classic era, but many fans have already given up on NASCAR.

Erikjef24

· #9 · Mar 1, 2016

The fact that Gordon and Stewart aren't in the field definitely isn't helping. I think a lot of Gordon fans retired along with him.

Cody125

· #10 · Mar 1, 2016

Erikjef24 said:
The fact that Gordon and Stewart aren't in the field definitely isn't helping. I think a lot of Gordon fans retired along with him.

I agree ^ . NASCAR hasn't been the same for me since Mark Martin retired so I could see why Gordon fans quit watching after Gordon retired.

JG24DieCastGuy

· #11 · Mar 1, 2016

jkarpinski14 said:
If NASCAR is struggling so much without two of the decade's biggest stars, just imagine what they're in for when Junior retires.

I believe they need to be pushing Jeffrey Earnhardt to the forefront so they can keep the Earnhardt fans after Jr. is gone.

Reactions: 1

kidracer24

· #12 · Mar 1, 2016

JG24DieCastGuy said:
I believe they need to be pushing Jeffrey Earnhardt to the forefront so they can keep the Earnhardt fans after Jr. is gone.

And get their hopes up for a guy that comes in last?

JG24DieCastGuy

· #13 · Mar 1, 2016

kidracer24 said:
And get their hopes up for a guy that comes in last?

We still don't know what he can do in quality equipment. One or two races isn't enough to measure.

Reactions: 1

kidracer24

· #14 · Mar 2, 2016

JG24DieCastGuy said:
We still don't know what he can do in quality equipment. One or two races isn't enough to measure.

That's the thing. I don't think he is going to get a chance to be honest.

JG24DieCastGuy

· #15 · Mar 2, 2016

kidracer24 said:
That's the thing. I don't think he is going to get a chance to be honest.

I feel like he could if NASCAR ended up wanting him to.

Frank4202

· #16 · Mar 2, 2016

Tried watching but with no Gordon, I wasn't interested and only last 80 laps before giving up and going I wax the car lol.

dillonearnhardt388

· #17 · Mar 2, 2016

Ratings are down across the board for most sports. I think both races have been the among the top 10 most watched events on tv for their respective week.

Matt9975

· #18 · Mar 2, 2016

Most of the time I watch the race on my phone or tablet. Usually the kids have something and it's easier to just stream the race rather than watch it on the DVR later.

jkarpinski14

· #19 · Mar 2, 2016

JG24DieCastGuy said:
I believe they need to be pushing Jeffrey Earnhardt to the forefront so they can keep the Earnhardt fans after Jr. is gone.

If they get him in a quality ride, then it's an option. But they're pretty much screwed otherwise.

Dale3DaleJr88

Discussion Starter · #20 · Mar 3, 2016

RedChevy14 said:
Okay stupid question: does this include live digital viewings? Because with the races all streamed live and the opportunity to view them later on Youtube, they're still getting watched by people who aren't tuning in to the TV broadcast, I just didn't know if the ones that stream it live are included in the rating number.

I think it is just based on TV ratings.

Reactions: 1

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